Tuesday 25 October 2011

The Online Retail Roadblock

There are few things worse than wasting precious spare time organising, chasing and re-organising deliveries of online purchases. Chances are that you will miss the redelivery as well, a vicious circle indeed. In fact, it is such a negative experience that recent research commissioned by IMRG shows that over 43% of regular home shoppers view the delivery experience and delivery options as key influencers in their choice of retailer. This is further underlined by statistics from IMRG showing up to 60% online basket abandonment rates.